Search Engine Optimisation (SEO)
The Dealer Pages Website Packages are (SEO) compliant and W3 XHTML validated to give your website the best obtainable position in Search Engine Result Pages (SERP’s). We have Incorporated additional levels of SEO including the ability to allow vehicle dealers to modify common SEO elements including page titles , meta tags and back link advertising.
Dealer Pages SEO (Search Engine Optimisation) Methods
Search engine optimisation (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. To ensure your website obtains the best possible position we have implemented the following SEO methods into each website package.
- W3 XHTML Validation Pages to ensure your Website is Compatible and Compliant.
- Meta Title , Keywords and Descriptions on all pages which can be modified.
- H1 , H2 , Header Tags on Business and Vehicle Information.
- ALT Image Tags on All Vehicle Photos.
- XML Sitemap Submission to help search engines understand your website structure.
- Google Verification Meta Tag with optional Yahoo or Bing submission.
- IMCB Geo Tag Submission optional for Google Local and GPS Mobile Devices.
In Additional to these default SEO methods we provide additional SEO consultancy and Page Linking features if required.
Cost Per Click (CPC) Advertising
Obtaining a top position in a major search engine can be a complicated and difficult task and often requires a financial influence to generate traffic and sales especially if additional services are being advertised. Using a Cost Per Click method is a guaranteed way of increasing sales but can be an expensive revenue to choose.
Our advice would be to increase the number of back links to your website and advertise your website address though various media sources including business stationary , window stickers , radio and local newspapers before launching a CPC scheme.
